Buyer Channels

FMCG Supply by Buyer Type

A supermarket chain, a cash-and-carry wholesaler and a hotel group buy the same brands in completely different ways — different pack sizes, different order frequency, different labelling needs. This page sets out how Oneday FMCG Trading works with each type of buyer.

Supermarkets and retail chains

Retail chains need shelf-ready formats, consistent supply and barcodes that scan correctly at checkout. Every product page on this site publishes the barcode, units per case and carton configuration, so your category manager can check planogram fit before the first order.

Family-size and take-home formats sit in the beverage and home care ranges; impulse and checkout formats in confectionery.

Wholesalers and importers

Wholesalers buy by the carton and care about case economics — cases per 20ft container, weight, and how the goods stack. Mixed containers let you carry a broad assortment without committing to full pallets of any single line, which is what most importers want for a first shipment into a new market.

Convenience stores and traditional trade

Small-format and single-serve packs move fastest here: sachets, single bottles, small bags. Several lines in the confectionery and personal care ranges are made specifically for this channel, with higher units per case and lower unit weight.

HORECA — hotels, restaurants and catering

Catering buyers work with bulk formats and repeat orders on a schedule rather than one-off shipments. Larger pack sizes in food and home care suit kitchen and housekeeping use.

Online sellers and marketplaces

Online sellers need accurate product data more than anyone: exact net weight, dimensions, barcode and shelf life for the listing, and cartons that survive parcel handling. All of that data is on the product pages, ready to copy into your listings.

Duty free and travel retail

Travel retail has its own labelling and pack-size expectations. Tell us the destination and the airport or border operator you supply, and we will confirm which lines are suitable before you order.

Not sure which fits?

Describe your business and the market you sell into — contact Oneday FMCG and we will suggest the pack formats that usually work for that channel, or open the catalogue to browse first.